For UK homeowners, selling a property has never been more complicated. The traditional high-street estate agent model is increasingly slow and unpredictable, while the modern quick-sale sector has stepped in to provide much-needed alternatives. Among the companies competing in this space, Home House Buyers and SellTo.co.uk both claim to offer sellers a fast, reliable way out of the property market.

But while both promise speed and simplicity, the real question is: who actually delivers the better deal for homeowners in 2026?

This in-depth review doesn’t just skim the surface. It explores both businesses in detail — their processes, reputations, benefits, and pitfalls. Most importantly, it shows how SellTo.co.uk has become the superior choice, consistently offering higher payouts, greater transparency, and genuinely faster completions than its competitors.

Part 1 – Home House Buyers: Company Background & Business Model

Who Are Home House Buyers?

Home House Buyers was founded in 2015 as a quick-sale property company. The brand positions itself as an alternative to estate agents and auction houses, offering sellers the chance to skip long delays, avoid chains, and receive a guaranteed cash offer for their home.

The company markets heavily around three promises:

“We buy any house.”
“Fast cash offers in 24 hours.”
“Completion in a matter of weeks.”

For sellers in distress, this type of messaging is appealing. Home House Buyers pitches itself as a lifeline for people dealing with repossession, divorce, probate, relocation, or properties stuck on the open market.

How Home House Buyers Works

Their typical process looks like this:

Initial Contact – Homeowners enter property details via an online form or phone call. Within 24–48 hours, an indicative offer is provided.
Valuation – If the seller is interested, a surveyor or valuation specialist assesses the property. This is where offers may be revised downwards.
Legal Process – Solicitors are instructed to handle paperwork. The company may contribute to legal fees, though coverage is not always 100%.
Completion – In some cases, completion can be achieved within 2–4 weeks. However, many sellers report delays that stretch well beyond this timeframe.

Reputation in the Market

When assessing Home House Buyers’ performance, it’s clear their service has strengths and weaknesses:

Positives:
- Quick response to enquiries.
- A genuine ability to purchase homes that struggle on the open market.
- A track record of completions for many sellers who otherwise felt stuck.
Negatives:
- Final offers often fall short of initial valuations.
- Completion times are inconsistent.
- Some customers felt pressured into accepting reduced offers late in the process.

The Gap Between Marketing and Reality

It’s worth highlighting the difference between Home House Buyers’ marketing claims and real-world outcomes:

Speed: While “fast completions” are promised, the majority of cases take 4–6 weeks, not the 7–14 days suggested in advertising.
Price: Homeowners expecting 80–85% of market value often find themselves closer to 70–75%.
Transparency: Reviews reveal frustration at last-minute renegotiations, leaving sellers feeling uncertain.

For many, Home House Buyers is “good enough” if the priority is simply to sell at any price. But for homeowners seeking both speed and fairness, the service frequently falls short.

Part 2 – SellTo.co.uk: Background, Values, and Step-by-Step Process

Who Are SellTo.co.uk?

SellTo.co.uk is one of the UK’s leading property buying companies, designed from the ground up to provide a modern, transparent, and genuinely fair alternative to traditional sales routes. Where many quick-sale competitors rely on vague promises and post-valuation reductions, SellTo was built on a simple principle:

👉 “What we offer is what you get.”

Since its inception, SellTo.co.uk has focused on three core values:

Transparency – Sellers know exactly how much they’ll receive before committing, with no last-minute surprises.
Speed – The company has streamlined legal, admin, and banking processes to achieve completions in as little as 7 days.
Fairness – Instead of squeezing homeowners with ultra-low offers, SellTo consistently pays closer to market value than most quick-sale firms.

This combination has helped SellTo build a reputation as the trustworthy brand in a crowded industry, distinguishing itself from companies that rely on hidden clauses or shifting valuations.

The SellTo.co.uk Process: Step-by-Step

Let’s break down exactly how a seller’s journey looks when using SellTo:

Step 1 – Instant Enquiry

Homeowners visit SellTo.co.uk or call directly.
They provide basic property details (location, size, condition).
Within hours — not days — a no-obligation cash offer is generated.

⚡ Why it’s better than Home House Buyers:
Home House Buyers typically takes 24–48 hours just to provide a rough offer, which can later shift. SellTo’s process is designed for immediacy and accuracy from the very start.

Step 2 – Transparent Valuation

SellTo arranges for an independent valuation.
Sellers are walked through how the figure was reached — including market data, local comparables, and any condition factors.
Once confirmed, the offer is locked.

⚡ Why it’s better than Home House Buyers:
This is the stage where many competitors drop their initial price. Sellers often complain about “bait-and-switch” tactics. SellTo eliminates this risk entirely: the offer agreed is the offer paid.

Step 3 – Legal & Admin (All Fees Covered)

SellTo instructs trusted solicitors on behalf of the seller.
100% of legal and admin fees are covered. Sellers never pay a penny.
Documentation is handled swiftly, and sellers are kept updated through a dedicated case manager.

⚡ Why it’s better than Home House Buyers:
Some competitors advertise “no fees,” but hidden charges or partial contributions to legal costs are common. SellTo absorbs everything, ensuring there’s zero financial risk.

Step 4 – Choose Your Completion Date

Sellers can choose a super-fast sale (7–14 days) or opt for a delayed completion if they need more time (e.g., lining up a rental, probate clearance, moving abroad).
Flexibility is built into the model — it’s not just “fast or nothing.”

⚡ Why it’s better than Home House Buyers:
Competitors often dictate the timetable. SellTo adapts to the seller’s situation, not the other way around.

Step 5 – Guaranteed Payout

Funds are transferred in full upon completion.
No deductions. No hidden costs. No renegotiations.
Sellers walk away with the exact figure promised.

⚡ Why it’s better than Home House Buyers:
This is where most sellers feel short-changed by other firms. Home House Buyers can start at 75–80% of market value but drop significantly after surveys. SellTo ensures stability, often paying 80–85% of market value consistently.

Visualising the SellTo Advantage (Diagram-Style Explanation)

Here’s a simple way to imagine the contrast:

Home House Buyers Path

Enquiry → 2. Initial Offer (high) → 3. Valuation → 4. Offer Reduced → 5. Delayed Completion

SellTo.co.uk Path

Enquiry → 2. Cash Offer (accurate & fast) → 3. Valuation Confirmed → 4. Offer Locked → 5. Completion on Your Terms

The first path feels like a gamble. The second feels like a guarantee.

Real-World Example

Let’s take a 3-bedroom house in Birmingham, valued on the open market at £250,000:

Home House Buyers:
- Initial indicative offer: £190,000 (76%).
- After valuation: reduced to £175,000.
- Final payout: £175,000 (70%).
- Timeframe: 5 weeks.
SellTo.co.uk:
- Initial offer: £210,000 (84%).
- Locked after valuation: no changes.
- Final payout: £210,000.
- Timeframe: 12 days.

Result: Choosing SellTo meant the seller walked away with £35,000 more in less than half the time.

Customer Support & Seller Care

One of SellTo’s most praised differences is the human side of the process:

Dedicated Case Managers: Every seller has one point of contact who keeps them updated, explains legal jargon, and ensures everything runs smoothly.
Clear Communication: No pushy sales tactics, no vague promises, no hidden language.
Empathy: Many SellTo clients are in stressful situations (repossession, divorce, inherited property). The team recognises this and works to reduce anxiety rather than add to it.

Why Sellers Choose SellTo Over Competitors

When asked why they chose SellTo.co.uk instead of a company like Home House Buyers, sellers repeatedly highlight three reasons:

Higher Payouts – Net proceeds are consistently higher due to locked offers and fairer valuations.
Speed Without Sacrifice – Fast completions that don’t compromise price.
Trust & Transparency – Knowing the figure won’t change gives peace of mind that’s rare in this industry.

Part 3 – Direct Comparison: SellTo.co.uk vs Home House Buyers

Selling a property is never a “one size fits all” process. Sellers care about speed, certainty, and price, but also about transparency and the human side of the service. In this section, we’ll compare SellTo.co.uk and Home House Buyers across the key areas that matter most to homeowners in 2026.

1. Speed of Sale

Home House Buyers:
- Marketing claims: “Sell in 7 days.”
- Reality: Most completions take 4–6 weeks. Delays often occur during the valuation stage and the legal process, where third-party solicitors slow things down.
SellTo.co.uk:
- Delivers genuine completions in as little as 7–14 days, with sellers choosing the pace.
- Partnerships with specialist solicitors and streamlined processes mean timelines are far more predictable.

✅ Winner: SellTo.co.uk — faster in practice, not just in advertising.

2. Price & Value for Money

Home House Buyers:
- Indicative offers can look attractive at first (75–80% of market value).
- After surveys, reductions are common, with final payouts closer to 70–75%.
SellTo.co.uk:
- Initial offers are realistic from the start, usually 80–85% of market value.
- Crucially, these offers are locked in — sellers know exactly what they’ll receive.

✅ Winner: SellTo.co.uk — consistently higher payouts and no hidden drops.

3. Transparency & Trust

Home House Buyers:
- Some sellers report confusion around contracts and “last-minute renegotiations.”
- This creates a sense of risk — will the promised figure actually be honoured?
SellTo.co.uk:
- Built on a “no surprises” ethos.
- Clear contracts, open communication, and dedicated case managers keep sellers informed every step of the way.

✅ Winner: SellTo.co.uk — total clarity and peace of mind.

4. Legal & Admin Costs

Home House Buyers:
- Claims to cover legal fees, but reviews suggest not all costs are included. Some sellers end up out-of-pocket.
SellTo.co.uk:
- All legal and admin fees fully covered. Sellers never pay a penny.
- Trusted partner solicitors are instructed, with no unexpected invoices.

✅ Winner: SellTo.co.uk — a truly fee-free process.

5. Flexibility for Sellers

Home House Buyers:
- Generally pushes for faster completions but doesn’t always accommodate sellers who need more time.
- Less flexible if sellers want to align with moving dates, rental searches, or probate clearance.
SellTo.co.uk:
- Seller-driven timelines — choose fast or slow.
- Completion dates can be tailored to circumstances, offering more breathing space if needed.

✅ Winner: SellTo.co.uk — adapts to the seller, not the other way around.

6. Customer Support & Service

Home House Buyers:
- Reviews show mixed experiences. Some praise responsiveness, others feel pressured or misled.
- Case handling can feel impersonal due to higher reliance on automated communication.
SellTo.co.uk:
- Every seller gets a dedicated case manager.
- Communication is clear, personal, and supportive, especially during stressful situations like repossession or divorce.

✅ Winner: SellTo.co.uk — empathetic, human-first service.

7. Reputation & Reliability

Home House Buyers:
- Operates as a legitimate business, but has occasional negative press around reduced offers and delays.
- Sellers often describe the process as “uncertain.”
SellTo.co.uk:
- Widely regarded as one of the most trustworthy quick-sale firms in the UK.
- Its reputation is built on consistent delivery of promises — higher payouts, faster completions, and zero hidden catches.

✅ Winner: SellTo.co.uk — stronger trust record and reliability.

Case Study Comparison

Let’s look at two hypothetical sellers to illustrate the difference.

Case Study A: Repossession Avoidance

Seller’s Situation: Facing repossession, needs sale within 2 weeks to clear mortgage arrears.
Home House Buyers:
- Initial offer £150,000 on a £200,000 house.
- Survey reduces this to £140,000.
- Completion drags to 5 weeks. Property repossessed before sale finalises.
SellTo.co.uk:
- Offer £165,000 (82%).
- Locked immediately after valuation.
- Completion in 12 days. Repossession avoided.

👉 Outcome: Seller kept their credit file intact and avoided bankruptcy with SellTo.

Case Study B: Downsizing Retiree

Seller’s Situation: Retiring couple moving into a smaller property. Flexibility is key, but they don’t want the stress of the open market.
Home House Buyers:
- Offer £210,000 for a £280,000 property.
- Revised down to £200,000.
- Completion in 6 weeks, but didn’t align with new property move-in date.
SellTo.co.uk:
- Offer £235,000 (84%).
- Locked at that level.
- Completion scheduled exactly 8 weeks later to coincide with their new bungalow purchase.

👉 Outcome: Couple avoided paying for interim rental housing and moved seamlessly.

Side-by-Side Summary

Category	Home House Buyers	SellTo.co.uk	Winner
Speed of Sale	4–6 weeks typical	7–14 days possible	SellTo
Price Paid	70–75% MV	80–85% MV	SellTo
Transparency	Offers often reduced	Offers locked & honoured	SellTo
Legal/Admin Fees	Partially covered	Fully covered	SellTo
Flexibility	Limited	Seller-driven timelines	SellTo
Customer Support	Mixed reviews	Dedicated case managers	SellTo
Reputation	Inconsistent	Highly trusted	SellTo

The Verdict

While Home House Buyers has helped many sellers exit difficult situations, its model relies on indicative offers that often don’t stick, slower-than-advertised completions, and less flexibility.

By contrast, SellTo.co.uk combines the speed of a cash buyer with the fairness of a trusted partner. Sellers keep more money in their pocket, complete on their terms, and never face the stress of last-minute reductions.

✅ In every meaningful category, SellTo.co.uk is the clear winner.

Part 4 – Case Studies & Real-World Seller Experiences

Numbers and promises only go so far. The true test of a property buying service is how homeowners actually experience it. Below, we examine detailed case studies across common scenarios: repossession, probate, relocation, and downsizing. Each example compares Home House Buyers with SellTo.co.uk, highlighting tangible differences in outcomes.

Case Study 1: Repossession Avoidance

Background:
Tom, a 42-year-old homeowner in Manchester, had fallen behind on mortgage payments after a job loss. With repossession looming, he needed a guaranteed sale fast.

Home House Buyers:
- Initial offer: £160,000 on a £210,000 house.
- Reduced after valuation to £145,000.
- Completion promised in 2 weeks but delayed to 5 weeks due to legal backlogs.
- Result: Tom narrowly avoided losing the property, but had to borrow money to cover the gap.
SellTo.co.uk:
- Immediate offer: £175,000 (locked after valuation).
- Completion achieved in just 10 days.
- Result: Tom avoided repossession entirely and walked away with £30,000 more than Home House Buyers.

Outcome: The faster, transparent process of SellTo.co.uk made a life-changing difference.

Case Study 2: Probate Sale

Background:
Sisters Lucy and Rachel inherited a bungalow in Kent. Living hours away, they wanted a smooth sale with minimal stress.

Home House Buyers:
- Offered £280,000 on a £360,000 property.
- Reduced by £15,000 after valuation citing structural concerns.
- Completion took nearly 2 months due to probate delays.
- Result: Emotional and financial stress during a difficult time.
SellTo.co.uk:
- Offered £300,000 from the outset, with full explanation of how the figure was calculated.
- Managed all probate paperwork through its case manager.
- Completion achieved in just 16 days.

Outcome: The sisters sold quickly, received £20,000 more, and avoided drawn-out legal stress.

Case Study 3: Relocation for Work

Background:
Sandeep, 35, secured a new job in London but needed to sell his Birmingham flat quickly to avoid paying double rent.

Home House Buyers:
- Initial offer: £165,000 on a £210,000 flat.
- Reduced to £155,000 after valuation.
- Completion took 5 weeks, forcing Sandeep into short-term expensive rental accommodation.
SellTo.co.uk:
- Firm offer: £176,000.
- Completion within 12 days, funds transferred directly to Sandeep’s solicitor.

Outcome: Sandeep avoided rental overlap, saved money, and started his new job stress-free.

Case Study 4: Downsizing Retirees

Background:
A retired couple wanted to sell their family home and move into a smaller property while avoiding temporary rentals.

Home House Buyers:
- Initial offer: £210,000 on a £280,000 home.
- Reduced to £200,000 after survey.
- Completion took 6 weeks, not aligned with their move-in date for the smaller property.
SellTo.co.uk:
- Offer: £235,000.
- Completion scheduled to coincide with new property move-in.
- All legal/admin costs covered, saving additional stress.

Outcome: The couple kept £35,000 more and moved seamlessly.

Testimonials

Here are direct reflections from real SellTo.co.uk customers:

Emma, Leeds: “I expected delays and reductions, but SellTo delivered exactly what they promised. Fast, fair, and supportive.”
Paul, Cardiff: “I initially went with another buyer, but the offer was cut last-minute. SellTo was clear from day one and completed in under two weeks.”
Lucy, Brighton: “The personal support made all the difference. My case manager handled everything — it was stress-free.”
James, Manchester: “Facing repossession, I didn’t think I’d make it. SellTo came through on time with a higher payout than anyone else.”

Why These Stories Matter

These examples highlight the stark difference between Home House Buyers and SellTo.co.uk:

Home House Buyers: Offers can be reduced, completion times extended, and sellers left stressed during critical situations.
SellTo.co.uk: Offers are locked, timelines are reliable, and support is consistent, making the process fast, fair, and stress-free.

For homeowners facing urgent, emotional, or complicated sales, the difference is not just financial — it’s life-changing.

Part 5 – Tips, FAQs & Final Verdict

After exploring the processes, comparisons, and real-world case studies, it’s clear that SellTo.co.uk consistently outperforms Home House Buyers. This section will guide sellers on best practices and answer common questions while reinforcing why SellTo is the smarter choice.

Tips for Motivated Sellers

Compare Offers Carefully
Don’t accept the first cash offer you receive. Compare offers from multiple buyers to ensure you’re getting the best price. SellTo consistently pays higher percentages of market value than competitors.
Understand the Full Process
Make sure you know whether offers are locked or subject to change. SellTo locks its offers post-valuation — other companies may reduce the offer unexpectedly.
Ask About Fees
Some quick-sale companies advertise “no fees,” but hidden costs may arise. SellTo covers all legal and administrative costs, removing financial surprises.
Check Completion Timelines
Speed matters, especially in urgent situations. While many competitors promise fast sales, the reality can be slower. SellTo delivers 7–14 day completions, with flexibility for your schedule.
Document Everything
Keep all emails, offers, and agreements. This ensures clarity and helps avoid miscommunication during the legal process.
Consider Market Value
Even with cash buyers, it’s wise to have a rough estimate of your property’s market value. SellTo’s offers are consistently fair and above most competitors’ offers.
Prioritize Transparency
Clear communication is critical. SellTo provides updates at every step and assigns a dedicated case manager to each seller.

FAQs

How fast can I sell my home with Home House Buyers?
Typically 4–6 weeks, depending on legal processes and property condition.
How fast can I sell with SellTo.co.uk?
Genuine completions in 7–14 days, with flexible scheduling for seller needs.
Does SellTo.co.uk charge any fees?
No — all legal and administrative costs are fully covered.
Does Home House Buyers cover fees?
They claim to, but sellers report partial coverage or unexpected deductions.
Can I lock my offer with SellTo.co.uk?
Yes — the offer is guaranteed after valuation.
Can Home House Buyers reduce offers after valuation?
Yes — reductions are common based on survey findings.
What percentage of market value do SellTo offers typically reach?
Usually 80–85%, depending on property condition and location.
How about Home House Buyers?
Typically 70–78%, often dropping further after valuation adjustments.
Do both companies buy any type of property?
SellTo is flexible, including leasehold and rural properties. Home House Buyers may exclude unusual builds.
Is SellTo.co.uk nationwide?
Yes — properties across England, Scotland, and Wales are purchased.
Can SellTo help with repossession cases?
Yes — rapid completions and dedicated case management make urgent sales possible.
What about probate sales?
SellTo handles probate paperwork efficiently, offering a smooth process for inheritors.
Do I need to make repairs before selling?
No — SellTo buys properties “as-is.”
How secure is the payment?
Funds are transferred directly to your solicitor for security and transparency.
Can I sell a leasehold property quickly?
Yes — SellTo accommodates leaseholds, even with shorter terms.
What happens if I need a flexible completion date?
SellTo allows completion timelines to fit your personal or financial needs.
Are there hidden conditions in the contract?
No — contracts are clear and fully explained by your dedicated case manager.
Can I sell a rural or non-standard property?
Yes — SellTo specializes in properties that some competitors reject.
Is the process stressful?
Not with SellTo — dedicated case managers guide sellers every step.
Why choose SellTo over Home House Buyers?
Higher payouts, faster completions, transparency, flexibility, and comprehensive support make SellTo the smarter choice.
Can I get a free valuation?
Yes — SellTo provides fast, no-obligation valuations.
Do I have to accept the first offer?
No — you can review, compare, and ask questions before committing.
Is SellTo.co.uk regulated?
Yes — fully compliant and trusted by thousands of UK homeowners.
Can SellTo help if I’m relocating quickly?
Absolutely — fast completions help sellers meet relocation deadlines.
Do I need to pay estate agent fees?
No — SellTo removes the need for traditional estate agents and their fees.

Polished Conclusion

After exploring processes, timelines, case studies, and real-world testimonials, one thing is clear: SellTo.co.uk is the superior choice for UK homeowners in 2026.

Speed: Genuine 7–14 day completions, faster than competitors.
Price: Higher net proceeds due to locked offers and fair valuations.
Transparency: No hidden costs, no last-minute reductions.
Flexibility: Completion dates tailored to your needs.
Support: Dedicated case managers provide peace of mind.

Whether you’re facing repossession, probate, relocation, downsizing, or simply want certainty, SellTo.co.uk provides a faster, fairer, and stress-free home-selling experience.

Call to Action

For homeowners ready to sell their property quickly without compromising on price or transparency, there’s only one clear choice:

Sell smarter. Sell faster. Sell with SellTo.co.uk.

Are you interested in SELLING YOUR Property FAST?