Sell Through a Property Auction

Sell your house, flats, buildings and land in any condition.
Leave Your Name & Number. Our Agents Will Be In Touch
Please enable JavaScript in your browser to complete this form.

Sell Your House at Auction

Selling a property at auction offers a fast, efficient, and transparent method to achieve a market-driven price.

The competitive bidding environment can maximize the sale price, while the certainty of a legally binding sale provides security and peace of mind. Whether you need a quick sale, have a unique property, or want to avoid lengthy negotiations, auctions can be an effective solution. 

Our auction partner is the UK’s most successful live-streamed auctioneer using a state of the art auction platform designed to achieve you a quick and highly efficient sale. 

Interested Seller? Then contact us via our online form. We will start by having a discussion about the current sales situation, specific details on the property and what the price expectations may be. Our aim here is to find out whether using an auction service is genuinely the best way forward for you. Sometimes; clients find that our fast house sale option may work better.

We will also run through our property auctions process in however much detail as desired. There will never be any pressure to use our service and appreciate that sellers may simply just be making enquiries. 

Why Sell Property at an Auction?

Selling property at an auction can be a strategic choice for several compelling reasons, offering advantages in terms of speed, competition, and certainty.

Speed and Efficiency
Quick Sale Process: Auctions are designed to sell properties quickly. The entire process, from listing to the final sale, typically takes a few weeks, compared to the months that traditional sales can require. This is ideal if you need to liquidate assets promptly.
Set Auction Date: With a fixed auction date, you know exactly when your property will be sold, allowing for better planning and time management.

Competitive Bidding
Market-Driven Price: Auctions create a competitive environment where buyers bid against each other, potentially driving up the price. This can result in a sale price that exceeds your expectations, especially if the property is in high demand.
Transparent Process: The open and transparent bidding process ensures that the property is sold at the highest price the market is willing to pay on the auction day.

Certainty and Security
Serious Buyers: Auction buyers are typically serious and pre-qualified, often required to pay a deposit or show proof of funds before bidding. This reduces the risk of deals falling through due to financing issues. 
Reserve Price: You set the reserve price, so you have total control over the sale and your property will never sell for less than your minimum price. 
All Property Types: Auctions are not just for run down properties or those desperate to sell, all types of properties can be suitable including vacant residential or commercial properties, tenanted or investment properties and land/development opportunities.
Fixed Completion Date: You choose the auction method that best suits your circumstances and timescale. Choose from 30 days or 60 days. 
Immediate Results: Once the hammer falls, the sale is legally binding. This eliminates the uncertainties often associated with traditional sales, such as extended negotiations and contingencies. The auction is unconditional and exchange will happen immediately. 

Additional Benefits
Wide Exposure: Auctions can attract a broad range of buyers, including investors, developers, and end-users, through extensive marketing campaigns conducted by the auction house. 
Extensive Marketing: We will market your property in all the usual ways i.e. you will still get a ‘for sale’ board, listing on Rightmove, our own website and we’ll promote your property to our list of active buyers. Your property will also be promoted via our partners, who will advertise your property on its auction website and to an extensive database of investors, property dealers and buyers, giving you even greater marketing exposure.
Sale of Unique Properties: Auctions are particularly effective for selling unique or hard-to-value properties, as the competitive bidding process can help establish a fair market price.
Avoiding Lengthy Negotiations: The auction process bypasses prolonged negotiations and back-and-forth that can delay sales in traditional real estate transactions.

How our Auction service works

Cash Sale
Sell in 30-60 Days
BEST Prices Paid
No Estate Agents Fees
ZERO Legal Fees
ZERO Stress
Step 1
Get in Touch
Contact our professional team to discuss your property and to consider all of your options.
Step 2
Auction Options
If your willing to wait a little longer than a fast cash sale, our auction partner is an excellent alternative.
Step 3
Completion Date
Normally; an unconditional sale is 30 days after the auction sale or you can choose the 60 day option.
Step 4
Get Paid
On your chosen completion date, the sale is legally completed and the money is transferred to you.

We will work FAST to find you the best solution - so you can sell your property quickly at the BEST possible price...

We offer 2 different options depending on your desired timescales and price expectations. This means we can easily identify and work towards your goals...


For you if speed of sale is more important than price.


We realise that many of our homeowner clients do not have the luxury of time when selling up. You may simply be looking for a quick and secure sale in the least amount of time possible. You may also not wish to deal with estate agents, viewings, mortgages falling through and buyers messing them about. Starting out as a traditional we buy any house company, SellTo now offer a much broader service. Our priority is to cater to the ever-evolving needs of our clients. Please contact us today so we can discuss how our sell house fast process works, get you a valuation and firm cash offer promptly.


For you if you want to sell quick without the need to discount.


Selling at auction has evolved considerably in recent years and people like you are now getting amazing results. Here at SellTo, we can get your property listed in days and we ensure all properties that we send to auction get the very best exposure. We are available to deal with enquiries and show buyers around properties and we also fully vet the bidders to ensure they are in a genuine position to proceed with the sale. The beauty of the auction service is that once the hammer falls, the buyer is obliged to complete. Failure to do so results in heavy financial penalties (hence why buyers complete the sale quickly.)

You Choose 30 Day or 60 Day Unconditional Auction

You decide how urgently you’re looking to sell from 2 options: 30 days or 60 days. Both are unconditional and both exchange contracts immediately. Some clients simply want to sell quickly or are looking for cash buyers only.  In these circumstances, the 30-day unconditional auction is the better option. Others are happy to wait longer and open their property to retail buyers (i.e. those that will typically buy with finance.) Here; our 60-day sale would be the better option as its likely this option will attract more bidders. 

Why Do we do an Unconditional Auction? Because it benefits You.

An Unconditional Auction means that once the property has been sold to the highest bidder, there can be no negotiation and the seller is legally bound to the purchase, with the deposit being held as security. This erases the possibility of being gazumped, and greatly reduces the chance of a buyer dropping out (and losing their deposit).

Selling your Home or Flat at an Auction

An auction is a method of selling property quickly and efficiently by inviting competitive bids from prospective buyers. The process typically begins with setting a guide price, which is an indication of the property’s value to attract interest. The guide price is not necessarily the final selling price but serves as a starting point for bids and can help generate excitement and competitive bidding.

Another crucial element is the reserve price, which is the minimum price the seller is willing to accept for the property. This figure is confidential and is set before the auction. If the bidding does not reach the reserve price, the property will not be sold, ensuring the seller is protected from having to accept a lower offer than desired. The reserve price provides a safety net, guaranteeing that the property won’t sell for less than a predetermined amount.

On the day of the auction, interested buyers gather either in person or online, and the auctioneer facilitates the bidding process. Bidders compete openly by submitting their offers, and the highest bid that meets or exceeds the reserve price wins the auction. Once the auction concludes and the hammer falls, the sale is legally binding, and the winning bidder is required to pay a deposit immediately and complete the purchase within a specified timeframe, usually 28 days. This ensures a quick and decisive sale, benefiting both the seller and the buyer.

Selling your Commercial Property or Land at an Auction

We also sell commercial, mixed-use properties and freehold land through our auction partner. Selling commercial property and land at auction can be an effective strategy for achieving a fast and competitive sale. Auctions are particularly advantageous for these types of assets because they attract serious, qualified buyers who are often ready to act quickly. 

Our auction partner can sell industrial units, garages and  garage blocks, storage facilities, ground rents, forecourts, retail shops, florists, car parks and parking areas, mixed-use and other types of vacant or occupied commercial premises. We will take on both freehold and leasehold properties. Derelict or abandoned buildings, farm outbuildings, barns and other  buildings across the country are all very much of interest to our auction partner.

On auction day, the competitive environment often leads to higher sale prices as bidders compete openly. The auction process is transparent and efficient, concluding with a legally binding sale once the highest bid meets or exceeds the reserve price. This immediate result eliminates the uncertainties of traditional sales methods, such as prolonged negotiations and contingencies. For sellers of commercial property and land, auctions offer a streamlined, fast, and secure way to achieve a favorable outcome.

Can I Sell my House at Auction?

Yes, you can sell your property promptly at auction with SellTo. Achieve the fast sale you desire. Click here to contact us