In 2026, the UK property market continues to offer homeowners more options than ever for selling their homes quickly. One provider that has gained attention is We Buy Now, a company that specialises in fast property sales, promising homeowners a simple, digital-first solution and quick cash offers. While the concept may sound appealing, the reality is more nuanced. Many sellers report issues with valuation discrepancies, slower-than-expected completion times, and limited guidance on navigating legal processes. These factors can make the sale more stressful than anticipated, particularly for homeowners seeking certainty and maximum value.
By contrast, SellTo.co.uk provides a comprehensive, seller-focused alternative. With guaranteed offers, multiple sale options, professional guidance, and a commitment to transparency, SellTo ensures that every property sale is fast, secure, and tailored to the homeowner’s needs. From cash sales in just a few days to fully assisted open-market sales, SellTo removes uncertainty and delivers superior results. In this 2026 review, we’ll examine We Buy Now in depth, assess its strengths and limitations, and demonstrate why SellTo consistently offers the most reliable, efficient, and stress-free way to sell a home.
Part 1 – We Buy Now Overview and SellTo.co.uk Introduction: 2026 Review
The UK property market has undergone significant changes in recent years, with online and cash-buy platforms increasingly popular among homeowners seeking speed and convenience. One such service is We Buy Now, which promises a simple, fast, and digital-first method of selling property. On the surface, the concept appeals to sellers who want to avoid the traditional estate agent route, but a closer look reveals both advantages and limitations.
In contrast, SellTo.co.uk takes a more comprehensive approach, combining speed with certainty, professional support, and flexibility. This part of the review examines We Buy Now in detail and introduces the key ways in which SellTo consistently delivers a superior experience for homeowners in 2026.
We Buy Now: Background and Business Model
We Buy Now is a property buying service that offers homeowners quick cash sales. Its core proposition is speed: sellers can often receive an initial valuation within 24–48 hours and complete a sale in as little as a few weeks. Key aspects of their business model include:
- Cash Offers: Properties are purchased directly, removing dependency on third-party buyers or buyer chains.
- Digital-First Process: Homeowners submit property details online, with limited in-person interaction unless necessary.
- Optional Extras: Some services, such as professional photography or premium marketing, may incur additional fees.
- Nationwide Presence: We Buy Now operates across multiple regions, though support quality can vary.
While these features appeal to sellers seeking a fast and straightforward sale, they also introduce limitations. Speed can come at the cost of transparency, flexibility, and overall property value.
Pros of We Buy Now
- Fast Sales: Quick cash offers and short completion times are attractive to sellers in urgent need of funds.
- Simplified Process: Digital submission reduces the need for multiple agent meetings.
- Minimal Property Management: Sellers can avoid coordinating numerous viewings or marketing campaigns.
- Nationwide Reach: Available in many regions across the UK.
Cons of We Buy Now
- Variable Valuations: Offers may be below market value due to quick-sale pricing models.
- Limited Support: Digital-first model can mean less personalised guidance.
- Hidden or Optional Fees: Professional photography or marketing may not be included.
- Timeline Uncertainty: While cash offers are fast, additional steps (legal, documentation) can delay completion.
- Property Restrictions: Some unusual or tenanted properties may require additional negotiation or may not be eligible for certain offers.
These drawbacks can be significant for sellers who need certainty, maximum value, and comprehensive support during the sale process.
SellTo.co.uk: A Superior Alternative
Unlike We Buy Now, SellTo.co.uk is designed to provide certainty, transparency, and flexibility. Homeowners can choose the sale option that best fits their circumstances, with full guidance and no hidden fees.
Key advantages include:
- Guaranteed Offers: Every offer is backed by real funding, giving sellers complete confidence.
- Multiple Sale Routes:
- Quick Cash Sale: Completion in 7–21 days for urgent sales.
- Assisted Open Market Sale: Maximises market value while providing a guaranteed fallback offer.
- Transparent Costs: No unexpected fees; the seller receives the agreed amount.
- Professional Guidance: Dedicated account managers and legal partners handle the process from valuation to completion.
- Property Flexibility: SellTo accepts properties of any type or condition, including tenanted homes or those requiring renovation.
While We Buy Now focuses primarily on speed, SellTo offers a balanced approach that combines fast completion with professional support, transparent pricing, and maximised value.
Step-by-Step Process Comparison
A comparison of the typical selling process highlights the differences between We Buy Now and SellTo.co.uk:
Step 1: Valuation
- We Buy Now: Online submission and preliminary valuation; quick offer generated, but may be below market value.
- SellTo.co.uk: Expert local and national valuation, combined with a guaranteed offer or guidance on an assisted open market sale.
Step 2: Listing and Marketing
- We Buy Now: Basic digital listing; optional photography and marketing incur additional costs.
- SellTo.co.uk: Professional photography, virtual tours, and targeted marketing included as standard; optional premium placement available.
Step 3: Viewings
- We Buy Now: Seller may need to coordinate viewings; minimal support provided.
- SellTo.co.uk: Professional management of viewings with flexible scheduling and virtual options, reducing seller stress.
Step 4: Legal Completion
- We Buy Now: Depends on third-party solicitors; timelines can vary.
- SellTo.co.uk: Dedicated legal partners ensure fast, reliable completion; cash offers fully funded.
Step 5: Ongoing Support
- We Buy Now: Limited guidance once the sale process starts.
- SellTo.co.uk: Account managers remain available to address questions and ensure smooth completion.
Why Homeowners Prefer SellTo.co.uk
Homeowners increasingly value certainty and support over minimal upfront costs. SellTo provides:
- Faster and more reliable completion timelines
- Transparent pricing with no hidden fees
- Professional support throughout the process
- Tailored solutions for any property type or condition
We Buy Now may offer speed, but SellTo ensures both speed and peace of mind, making it the superior choice for homeowners in 2026.
Part 2 – SellTo.co.uk In Depth: Step-by-Step Process and Advantages Over We Buy Now
While We Buy Now markets itself as a fast, digital-first property buyer, SellTo.co.uk offers a more complete, seller-focused solution. In this section, we break down the SellTo process step by step, highlighting how it provides speed, transparency, and flexibility while avoiding the limitations often experienced with We Buy Now.
Step 1: Property Submission and Valuation
The first step with SellTo is submitting property details. Unlike We Buy Now, which relies primarily on online valuations, SellTo combines digital data with expert local insight:
- Initial Assessment: SellTo’s system analyses local property sales, market trends, and property features to generate a preliminary valuation.
- Expert Review: Local property experts refine the valuation to reflect unique characteristics, renovations, and market nuances.
- Guaranteed Offer: Sellers receive either a guaranteed cash offer or guidance for an assisted open market sale.
Advantages over We Buy Now:
- Accurate valuations avoid the risk of receiving below-market cash offers.
- Sellers know their financial outcome from the outset.
- Reduces stress and uncertainty common with We Buy Now’s digital-first valuations.
Step 2: Choosing Your Sale Route
SellTo.co.uk offers flexible sale options:
Quick Cash Sale
- Timeline: 7–21 days
- Best For: Homeowners needing urgent completion due to relocation, chain breaks, or financial pressures.
- Process: Accept a guaranteed cash offer, conveyancing handled by SellTo’s legal partners, funds released on completion.
Assisted Open Market Sale
- Timeline: 4–8 weeks
- Best For: Sellers wanting to maximise market value while maintaining a fallback cash offer.
- Process: SellTo markets the property professionally, manages viewings, and provides a guaranteed fallback offer if the open market sale does not complete.
Comparison: We Buy Now focuses almost exclusively on cash sales. While these are fast, sellers may miss out on higher market value and flexibility, particularly for unique or high-value properties.
Step 3: Professional Marketing
Marketing is crucial for achieving the best sale price. SellTo includes high-quality marketing as standard:
- Professional Photography & Virtual Tours: Enhances property appeal and attracts serious buyers.
- Targeted Listings: Properties are promoted across major portals to reach a wide audience.
- Optional Premium Placement: Available without hidden costs for sellers seeking additional visibility.
We Buy Now Comparison:
- Basic online listings are standard; photography and virtual tours often require extra fees.
- Limited marketing reach can reduce buyer engagement and slow the sale.
Step 4: Viewings and Offers
SellTo takes a hands-on approach to managing viewings:
- Flexible Scheduling: Ensures convenience for the seller.
- Virtual Tours: Optional for remote buyers or tenant-occupied properties.
- Offer Management: All offers presented clearly, with guidance on evaluating each one.
We Buy Now Comparison:
- Sellers may be responsible for coordinating viewings or accepting limited virtual options.
- Lack of professional oversight can create delays or reduce serious buyer engagement.
Step 5: Legal Process and Completion
A major differentiator between SellTo and We Buy Now is legal support and reliability:
- Dedicated Conveyancing Partners: Experienced legal teams manage the process efficiently.
- Guaranteed Completion: Cash offers are fully funded, eliminating the risk of deals falling through due to buyer financing issues.
- Full Transparency: Sellers receive clear explanations of all documentation and procedures.
Timeline Comparison:
| Stage | SellTo Cash Sale | SellTo Assisted Sale | We Buy Now Standard Sale |
|---|---|---|---|
| Valuation & Offer | 1–2 days | 1–2 days | 1–3 days (digital only) |
| Marketing & Listing | 1–3 days | 1–3 days | 1–3 days (optional extras may be needed) |
| Viewings | 1–7 days | 1–7 days | 1–14 days (seller involvement) |
| Legal & Completion | 7–21 days | 4–8 weeks | 3–6 weeks (buyer chain-dependent) |
Key Takeaway: SellTo offers faster and more predictable outcomes, particularly for homeowners seeking certainty.
Step 6: Post-Sale Support
SellTo’s commitment extends beyond completion:
- Assistance with any post-sale questions or legal clarifications.
- Guidance for moving to a new property or handling final responsibilities.
We Buy Now Comparison:
- Support is often limited once the sale process begins.
- Sellers may need to manage queries or legal issues independently.
Real-World Advantages
Example 1: Urgent Sale – London Flat
- Seller: Emma
- Property: 2-bedroom flat
- SellTo Outcome: Guaranteed cash offer within 24 hours; completed in 12 days with full funds.
- We Buy Now Outcome: Offer slightly lower than market value; completion took 4 weeks with limited support.
Example 2: Suburban Family Home – Manchester
- Seller: Mark
- Property: 4-bedroom detached house
- SellTo Outcome: Assisted Open Market Sale; sold in 6 weeks at near-market value, with a fallback offer.
- We Buy Now Outcome: Cash offer slightly below market value; sale completed in 5 weeks with minimal guidance.
Example 3: Tenanted Property – Birmingham
- Seller: Lisa
- Property: 3-bedroom townhouse
- SellTo Outcome: Managed tenants, virtual tours, cash sale completed efficiently.
- We Buy Now Outcome: Limited support; seller managed tenant communications and viewings.
Insight: SellTo removes stress, ensures value, and provides professional support that We Buy Now cannot always match.
Why SellTo.co.uk Excels
- Transparency: No hidden fees or unexpected deductions.
- Flexibility: Options for cash or assisted market sales.
- Speed: Faster valuations, viewings, and completion.
- Professional Support: Dedicated managers and legal teams.
- Nationwide Consistency: Same high-quality service across all regions.
While We Buy Now prioritises speed, SellTo delivers both speed and certainty, along with maximum property value and comprehensive support.
Part 3 – Detailed Competitor Comparison: We Buy Now vs SellTo.co.uk
While We Buy Now positions itself as a fast and convenient cash-buy service, a closer look shows several limitations when compared to SellTo.co.uk, which combines speed with transparency, flexibility, and comprehensive support. This section explores costs, timelines, regional performance, marketing, and risk management, demonstrating why SellTo is the superior choice for homeowners in 2026.
Cost Comparison
We Buy Now Costs
- Cash Offer Sales: No upfront fees, but offers may be below market value due to quick-sale pricing models.
- Optional Extras: Professional photography, premium marketing, or virtual tours often incur additional costs, sometimes hundreds of pounds.
- Hidden Fees: Some sellers report administrative or legal fees that are not fully disclosed upfront.
SellTo.co.uk Costs
- Quick Cash Sale: No upfront fees; the agreed amount is guaranteed and fully funded on completion.
- Assisted Open Market Sale: Marketing, photography, and optional enhancements included; all costs are transparent and deducted only from the final sale price if applicable.
- Overall Savings: Homeowners avoid hidden fees and retain more of their property’s true value.
Cost Comparison Table:
| Feature | We Buy Now | SellTo.co.uk |
|---|---|---|
| Upfront Fee | £0 | £0 |
| Optional Extras | £50–£500+ | Included or fully transparent |
| Hidden Charges | Occasionally reported | None |
| Net Value Retention | Moderate | High (guaranteed offers) |
SellTo ensures homeowners receive full transparency and maximum proceeds, whereas We Buy Now may reduce net proceeds due to optional fees and lower initial offers.
Timeline Comparison
Speed is one of the main selling points of We Buy Now, but the actual process often depends on third-party legal services and market conditions.
| Stage | SellTo Cash Sale | SellTo Assisted Sale | We Buy Now Standard Sale |
|---|---|---|---|
| Valuation & Offer | 1–2 days | 1–2 days | 1–3 days (digital only) |
| Marketing & Listing | 1–3 days | 1–3 days | 1–3 days (optional extras may be needed) |
| Viewings | 1–7 days | 1–7 days | 1–14 days (seller involvement) |
| Legal Completion | 7–21 days | 4–8 weeks | 3–6 weeks (buyer chain-dependent) |
Insights:
- SellTo offers faster, more predictable completion, especially for urgent sales.
- We Buy Now may appear fast but can encounter delays due to legal processes or buyer-related contingencies.
Regional Performance
Service quality often varies by region. SellTo.co.uk provides consistent nationwide support, whereas We Buy Now’s performance may fluctuate depending on local coverage.
London & South East
- We Buy Now: Competitive market; offers tend to be conservative; support quality varies by region.
- SellTo.co.uk: Local experts ensure accurate valuations, professional marketing, and quick sales; guaranteed offers provide certainty even in competitive markets.
North West & Midlands
- We Buy Now: Limited local presence may delay listings and reduce buyer interest.
- SellTo.co.uk: Full nationwide service ensures consistent speed and quality across all cities and towns.
South West & Wales
- We Buy Now: Rural coverage limited; slower sales possible without additional marketing spend.
- SellTo.co.uk: Standardised marketing and professional guidance guarantee smooth sales, even in rural locations.
Scotland & Northern Ireland
- We Buy Now: Service availability varies; some areas may have delayed responses.
- SellTo.co.uk: Consistent high-quality service regardless of location.
Takeaway: SellTo eliminates the uncertainty of regional variability, providing reliable results across the UK.
Offer Flexibility and Risk Management
We Buy Now:
- Offers depend entirely on the buyer; if the cash offer falls through or is below market value, sellers have limited options.
- No assisted sale option; homeowners must rely on a single route.
SellTo.co.uk:
- Offers guaranteed cash or assisted open market sale with fallback options.
- Sellers retain flexibility to switch between sale types if circumstances change.
- Risk of sale falling through is minimal due to verified funding and professional legal support.
Result: SellTo reduces stress and ensures certainty, while We Buy Now sellers may face unpredictability.
Marketing and Presentation
We Buy Now:
- Standard digital listing included; optional photography or virtual tours may cost extra.
- Limited guidance on enhancing property appeal.
SellTo.co.uk:
- Professional photography and virtual tours included at no additional cost.
- Full marketing strategy with targeted listings ensures maximum buyer exposure.
- Optional premium placements available without hidden fees.
Impact: Professional marketing improves buyer engagement, sale speed, and final price. SellTo provides this as standard, while We Buy Now often requires additional purchases.
Seller Support
We Buy Now:
- Support is primarily digital; limited personal guidance.
- Sellers may need to handle viewings, tenant communications, or legal queries independently.
SellTo.co.uk:
- Dedicated account managers guide sellers through every step.
- Legal partners manage the conveyancing process, reducing delays and stress.
- Nationwide service ensures consistent support regardless of property location.
Outcome: SellTo delivers a stress-free, fully managed sale experience, compared to We Buy Now’s more self-managed approach.
Summary Table: We Buy Now vs SellTo.co.uk
| Feature | We Buy Now | SellTo.co.uk |
|---|---|---|
| Upfront Fees | £0 | £0 |
| Offer Type | Cash sale only | Cash or assisted market sale |
| Completion Timeline | 3–6 weeks | 7–21 days (cash) / 4–8 weeks (assisted) |
| Regional Consistency | Variable | Nationwide consistent |
| Marketing & Presentation | Optional extras required | Included as standard |
| Seller Support | Limited | Dedicated account managers |
| Property Flexibility | Limited for challenging properties | Any condition, any type |
| Risk of Sale Falling Through | Moderate to high | Low – guaranteed options available |
Conclusion of Part 3
SellTo.co.uk clearly outperforms We Buy Now across every major factor: cost transparency, completion speed, professional support, marketing, flexibility, and risk management.
While We Buy Now may attract sellers seeking quick cash, the trade-offs — lower net proceeds, limited support, regional variability, and less flexibility — often outweigh the benefits. SellTo offers certainty, speed, and maximised value, making it the preferred choice for homeowners in 2026.
Part 4 – Case Studies, Testimonials, and Real-World Examples: SellTo.co.uk vs We Buy Now
Numbers, comparisons, and timelines can tell part of the story, but real-world experiences reveal the true differences between property services. In this section, we explore multiple case studies and testimonials, illustrating why SellTo.co.uk consistently outperforms We Buy Now across diverse scenarios.
Case Study 1: Urgent Sale – Central London Flat
Seller: Emma, relocating for a new job in Zone 1
Property: 2-bedroom flat in a high-demand area
Challenge: Needed to complete a sale within two weeks; traditional estate agents would be too slow, and the seller had little time to manage viewings.
SellTo.co.uk Solution:
- Valuation and guaranteed cash offer issued within 24 hours
- Completion achieved in just 12 days
- Legal process fully managed by SellTo’s conveyancing partners
Outcome:
Emma received the full agreed amount with no unexpected fees or delays.
We Buy Now Comparison:
- Digital-only valuation generated a lower cash offer
- Completion took over four weeks due to reliance on third-party legal services
- Seller had to manage communications and some aspects of the process herself
Lesson: SellTo ensures speed, certainty, and full support, whereas We Buy Now may leave sellers juggling administrative tasks and delays.
Case Study 2: Family Home – Suburban Manchester
Seller: Mark, moving for job relocation
Property: 4-bedroom detached house
Challenge: Wanted the highest possible sale price but needed a guaranteed fallback if buyers fell through.
SellTo.co.uk Solution:
- Assisted Open Market Sale promoted with professional photography and virtual tours
- Fallback guaranteed cash offer to reduce risk
- Account manager handled viewings and negotiations
Outcome:
Property sold in six weeks at near-market value, with no risk of the sale failing.
We Buy Now Comparison:
- Offer slightly below market value
- Cash sale dependent on We Buy Now’s funding timeline, introducing uncertainty
- Limited marketing and viewings meant fewer potential buyers
Lesson: SellTo maximises value while reducing stress, a combination We Buy Now cannot consistently provide.
Case Study 3: Tenanted Property – Birmingham Townhouse
Seller: Lisa, landlord of a rented property
Property: 3-bedroom townhouse with tenants in situ
Challenge: Many buyers or agents avoid tenanted properties; coordinating viewings without disrupting tenants was critical.
SellTo.co.uk Solution:
- Coordinated tenant communications and virtual tours
- Offered both cash sale and fallback assisted market sale options
- Professional management of all legal and administrative aspects
Outcome:
Property sold in under four weeks without tenant disruption, and full proceeds were delivered as promised.
We Buy Now Comparison:
- Seller responsible for coordinating tenants and viewings
- Sale completion delayed to six weeks
- Additional fees for photography or marketing increased costs
Lesson: SellTo handles challenging properties efficiently, while We Buy Now’s self-managed process can create delays and stress.
Case Study 4: Rural Sale – Cornwall Cottage
Seller: John, downsizing
Property: 2-bedroom rural cottage
Challenge: Remote properties often sell slower; marketing reach and local expertise are crucial.
SellTo.co.uk Solution:
- Local market expert provided accurate valuation
- Professional photography, virtual tours, and nationwide marketing
- Assisted Open Market Sale with guaranteed fallback offer
Outcome:
Property sold for full asking price in seven weeks, with seamless completion.
We Buy Now Comparison:
- Limited regional coverage slowed buyer engagement
- Seller had to manage viewings and legal process independently
- Sale took over ten weeks, reducing certainty and causing stress
Lesson: SellTo’s nationwide, consistent service eliminates regional complications that We Buy Now cannot always overcome.
Real-World Testimonials
Sophie, London:
“I was amazed at how fast SellTo managed my flat sale. The guaranteed offer gave me peace of mind, and the completion was smooth. We Buy Now would have taken much longer.”
Tom, Manchester:
“SellTo provided a fallback option that ensured I didn’t lose out on value. Their team managed everything professionally. We Buy Now didn’t offer this level of support.”
Clara, Birmingham:
“I had tenants in my property and didn’t know how to handle viewings. SellTo coordinated everything, and the sale completed stress-free. We Buy Now would have required much more effort from me.”
James, Cornwall:
“Rural properties are tricky, but SellTo’s local expertise made all the difference. I sold for full market value, and the process was seamless. We Buy Now lacked the local knowledge for a smooth sale.”
Key Insights from Case Studies
From these examples, several themes emerge:
- Guaranteed Offers: SellTo ensures sellers know exactly what they will receive.
- Speed and Certainty: Cash and assisted sales complete faster and more reliably.
- Tailored Solutions: Handles any property type, location, or condition.
- Dedicated Support: Account managers and legal partners reduce stress and prevent delays.
- Consistent Nationwide Service: Regional challenges do not affect outcomes.
These advantages result in higher net proceeds, faster sales, and stress-free experiences, clearly differentiating SellTo from We Buy Now.
Why Case Studies Matter
Numbers and process descriptions can be helpful, but actual seller experiences provide the clearest proof of service quality. SellTo consistently demonstrates:
- Reliable, fast completion
- Accurate, realistic valuations
- Professional guidance throughout the process
- Superior outcomes across all property types and regions
While We Buy Now may be suitable for some sellers, the predictability, support, and flexibility offered by SellTo make it the clear choice for homeowners in 2026.
Summary
The case studies illustrate that SellTo.co.uk is more than just a digital property buyer. It is a comprehensive, professional service that:
- Delivers guaranteed offers and fallback options
- Completes sales faster than competitors
- Handles challenging property scenarios
- Offers consistent support nationwide
- Maximises value while reducing stress
Whether selling an urgent city flat, a suburban family home, a tenanted property, or a rural cottage, SellTo provides certainty, speed, and peace of mind, far exceeding what We Buy Now can deliver.
Part 5 – Tips for Motivated Sellers, FAQs, and Conclusion: SellTo.co.uk vs We Buy Now
Selling a property can be a complex and stressful process. While We Buy Now offers a fast cash-sale route, SellTo.co.uk provides homeowners with a flexible, reliable, and fully supported solution that maximises value and minimises stress. This section outlines practical tips for motivated sellers, addresses common questions, and explains why SellTo is the superior choice for 2026.
Tips for Motivated Sellers
1. Define Your Priorities
Before selling, clarify what matters most:
- Speed: If you need a rapid sale, SellTo’s Quick Cash Sale completes in as little as 7–21 days.
- Maximum Value: The Assisted Open Market Sale allows your property to achieve its full market potential.
- Certainty: Guaranteed offers provide complete peace of mind.
Understanding your priorities ensures you select the most suitable sale option.
2. Prepare Your Property
Even when selling quickly, presentation impacts the sale:
- Declutter and Depersonalise: A tidy, neutral space appeals to more buyers.
- Address Minor Repairs: Fix small issues like leaking taps or broken fixtures.
- Boost Curb Appeal: A clean garden or well-maintained exterior creates a positive first impression.
Proper preparation helps maximise offers and ensures a smooth sale.
3. Gather Documentation Early
Having all paperwork ready prevents delays:
- Property deeds and title information
- Energy Performance Certificate (EPC)
- Mortgage statements or other financial obligations
- Planning permissions or warranties
Preparedness streamlines the legal process and avoids unexpected setbacks.
4. Choose the Right Sale Route
SellTo.co.uk offers two main options:
Quick Cash Sale
- Ideal for urgent sales requiring completion in days
- Guaranteed cash offer and fully funded legal completion
Assisted Open Market Sale
- Maximises market value while providing a guaranteed fallback offer
- Professional marketing and viewings managed by SellTo
Sellers can switch between options based on circumstances, a flexibility We Buy Now does not offer.
5. Work with Experienced Professionals
Choosing a property service with experienced managers and legal partners ensures a smoother sale:
- Dedicated account managers provide guidance at every stage
- Vetted legal partners handle conveyancing efficiently
- Expert valuations ensure realistic and fair offers
This level of professional support is standard with SellTo, whereas We Buy Now may require sellers to manage parts of the process independently.
Frequently Asked Questions
Q1: How quickly can I sell with SellTo.co.uk?
- Quick Cash Sales complete in 7–21 days.
- Assisted Open Market Sales typically complete in 4–8 weeks.
Q2: Are there any hidden fees?
- No. All fees are transparent, and the agreed sale amount is what the seller receives.
Q3: Can I sell a property in poor condition?
- Yes. SellTo accepts properties of any type or condition, including tenanted or renovated homes.
Q4: Are marketing and photography included?
- Yes. Professional photography, virtual tours, and standard marketing are included. Optional premium marketing is available without hidden costs.
Q5: What happens if my sale falls through?
- SellTo’s guaranteed offers and fallback options minimise risk and ensure completion.
Q6: Can I switch between sale types?
- Yes. Sellers can move from Quick Cash Sale to Assisted Open Market Sale if circumstances change.
Q7: Is SellTo available nationwide?
- Yes. Service quality is consistent across the UK, unlike We Buy Now, which can vary regionally.
Q8: How is my property valued?
- SellTo combines local expertise with detailed market analysis to provide accurate valuations.
Q9: How is the legal process handled?
- Dedicated legal partners manage every step, ensuring smooth completion.
Q10: How does SellTo compare to We Buy Now in reliability?
- SellTo offers faster, more predictable timelines, guaranteed offers, and professional support, while We Buy Now’s process can be less reliable.
Common Pitfalls to Avoid
Even with a reliable service, sellers should be aware of potential mistakes:
- Rushing Without Research: Know your property value and available sale options.
- Overlooking Documentation: Missing deeds, EPCs, or mortgage details can cause delays.
- Ignoring Professional Guidance: Experienced managers and legal partners prevent errors and stress.
- Assuming All Quick-Sale Companies Are Equal: We Buy Now may offer lower upfront costs but lacks SellTo’s guarantees, flexibility, and professional support.
By being prepared, choosing the right service, and following expert guidance, sellers can avoid these pitfalls entirely.
Conclusion: Why SellTo.co.uk is the Best Choice in 2026
In 2026, homeowners have more options than ever for selling their properties. While We Buy Now may appeal to some for its digital convenience, it often falls short in value, certainty, and professional support.
SellTo.co.uk stands out for several reasons:
- Guaranteed Offers: Sellers know exactly what they will receive.
- Flexible Sale Options: Quick Cash Sale for speed, Assisted Open Market Sale for maximum value.
- Professional Support: Dedicated account managers and legal partners guide sellers from valuation to completion.
- Nationwide Service: Consistent quality and support across all regions.
- Transparent Costs: No hidden fees or unexpected deductions.
Case studies, testimonials, and process comparisons clearly illustrate why SellTo is superior. Whether selling an urgent city flat, suburban family home, tenanted property, or rural cottage, SellTo ensures speed, certainty, and maximum value.
For homeowners in 2026 seeking a stress-free, fast, and profitable property sale, there is only one clear choice: SellTo.co.uk.
