Selling your property can be a daunting process, especially when speed, certainty, and fairness are top priorities. FreeMyHouse presents itself as a solution for homeowners seeking a fast cash sale, claiming to simplify the process and provide quick offers.
However, in practice, sellers often encounter lower-than-expected offers, delays, and complex legal processes, which can make the experience stressful. In contrast, SellTo.co.uk offers a reliable, transparent, and fast-selling process, ensuring homeowners receive fair value and a smooth, hassle-free sale.
This 2026 review will provide a deep dive into both companies, including:
- Step-by-step selling processes
- Detailed comparisons of timelines, costs, and payouts
- Case studies and real-world examples
- Practical tips for motivated sellers
- FAQs
By the end, homeowners will clearly understand why SellTo.co.uk is the better choice for selling their property quickly and securely.
Part 1 – FreeMyHouse: Company Overview & Business Model
Who Are FreeMyHouse?
FreeMyHouse is a cash-buying company specializing in providing quick offers for residential properties. They appeal to sellers looking to avoid traditional estate agents, marketing campaigns, or lengthy negotiations.
Their target audience includes:
- Homeowners facing financial pressures
- Individuals needing fast completion
- Sellers of non-standard or hard-to-sell properties
While the service can work in certain situations, customer experiences often indicate that offers are lower than market value, timelines are longer than advertised, and transparency can be limited.
How FreeMyHouse Works
The typical FreeMyHouse process includes:
- Property Enquiry – Sellers provide property details online to receive an initial indicative offer.
- Valuation & Survey – A surveyor inspects the property and confirms the offer. Adjustments may occur based on condition or market factors.
- Legal & Administrative Process – Conveyancing and contract preparation. Some legal costs may be passed on to the seller.
- Completion – FreeMyHouse aims to complete quickly, but delays are reported, especially if there are complex property issues.
Although marketed as simple and fast, offers are sometimes reduced post-valuation, and the overall process can take several weeks, leaving sellers uncertain about the final sale outcome.
Strengths & Weaknesses
Strengths of FreeMyHouse:
- Focus on speed compared to traditional estate agents
- Provides a solution for homeowners seeking a guaranteed cash sale
- Covers a wide range of property types
Weaknesses:
- Initial offers often significantly below market value
- Offers can be reduced after valuation
- Completion times are inconsistent
- Legal and administrative fees may not always be covered
- Customer support and communication can be limited
Summary:
FreeMyHouse provides a cash sale option for homeowners, but the experience can be stressful, unpredictable, and less profitable than advertised.
Part 2 – SellTo.co.uk: In-Depth Overview & Step-by-Step Process
Who Are SellTo.co.uk?
SellTo.co.uk is one of the UK’s leading cash property buyers, specializing in fast, transparent, and reliable sales for homeowners. Unlike some competitors, SellTo focuses on:
- Fair pricing based on market value
- Rapid completion timelines
- Full legal and administrative support
- Personalized guidance for sellers
Whether selling a vacant property or a complex, tenanted home, SellTo.co.uk ensures a smooth process, avoiding the uncertainty and stress often associated with companies like FreeMyHouse.
Step-by-Step SellTo.co.uk Process
Step 1 – Initial Enquiry
- Sellers provide property details online or via phone, including any tenancy or mortgage information.
- SellTo quickly generates a no-obligation cash offer, often within hours.
Comparison: FreeMyHouse typically takes longer to provide an initial indicative offer, and it may be lower than market expectations. SellTo’s offers are transparent and fair from the start.
Step 2 – Valuation & Offer Lock
- A qualified surveyor visits the property and considers condition, market comparables, and tenancy arrangements.
- SellTo explains the offer calculation to the seller.
- Once confirmed, the offer is locked, guaranteeing the agreed price.
Comparison: FreeMyHouse often reduces offers after valuation, leaving sellers unsure of their payout. SellTo provides certainty and financial security.
Step 3 – Legal & Administrative Handling
- All legal and administrative costs, including conveyancing, are fully covered by SellTo.
- A dedicated case manager guides the seller through contracts, tenant management (if applicable), and completion planning.
Comparison: FreeMyHouse may pass legal costs to the seller and relies on external solicitors, creating potential delays and stress.
Step 4 – Completion Timeline
- Sellers choose a completion date that aligns with their schedule.
- SellTo ensures a fast completion—often within 7–14 days—while coordinating with tenants or other logistical considerations.
Comparison: FreeMyHouse claims fast completion, but timelines can extend to 3–6 weeks, and delays often occur due to administrative or legal bottlenecks.
Step 5 – Guaranteed Payout
- Funds are transferred directly to the seller’s solicitor on the agreed completion date.
- The locked offer ensures no reductions, providing peace of mind.
Comparison: FreeMyHouse offers are sometimes reduced late in the process, reducing overall payout and adding stress for sellers.
Real-World Example
Scenario: A 3-bedroom house in Manchester, market value £220,000
- FreeMyHouse:
- Initial offer: £165,000
- Reduced to £155,000 after survey
- Completion: 5 weeks
- Outcome: Seller received £65,000 less than market value, and experienced stress from delays
- SellTo.co.uk:
- Offer: £180,000 (locked)
- Completion: 12 days
- Outcome: Seller received £25,000 more and avoided administrative or legal complications
Key Advantages of SellTo.co.uk
- Faster Completions: 7–14 days versus 4–6+ weeks for FreeMyHouse
- Higher Offers: Typically 80–85% of market value vs 70–75%
- Locked Offers: Guaranteed post-valuation price
- Full Fee Coverage: Legal and administrative costs fully covered
- Flexibility: Completion dates aligned with seller needs
- Dedicated Support: Case managers handle every aspect of the sale
Part 3 – Direct Comparison: SellTo.co.uk vs FreeMyHouse
Selling a property quickly involves multiple considerations: offer price, completion speed, transparency, fees, and overall support. Here’s how SellTo.co.uk and FreeMyHouse compare in each category.
1. Speed of Sale
- FreeMyHouse:
- Marketed as a fast-sale company.
- Real-world completion timelines: 3–6 weeks, often longer due to surveys and legal checks.
- SellTo.co.uk:
- Completion typically within 7–14 days.
- Streamlined process and case management eliminate unnecessary delays.
✅ Winner: SellTo.co.uk — genuinely fast, not just advertised as fast.
2. Price & Value
- FreeMyHouse:
- Offers typically 70–75% of market value, sometimes further reduced after valuations.
- SellTo.co.uk:
- Offers typically 80–85% of market value.
- Offers are locked, providing certainty and better financial outcomes.
✅ Winner: SellTo.co.uk — higher and guaranteed payouts.
3. Transparency
- FreeMyHouse:
- Offers may be reduced late in the process.
- Communication can be inconsistent.
- SellTo.co.uk:
- Full transparency: locked offers, clear contracts, and dedicated case managers.
- Sellers are informed at every stage.
✅ Winner: SellTo.co.uk — more trustworthy and transparent.
4. Legal & Administrative Costs
- FreeMyHouse:
- Legal and administrative fees may be partially passed to the seller.
- External solicitors may cause delays.
- SellTo.co.uk:
- All fees covered, including conveyancing.
- Case managers handle all paperwork efficiently.
✅ Winner: SellTo.co.uk — fully cost-free and stress-free.
5. Flexibility
- FreeMyHouse:
- Completion dates are often dictated by internal schedules.
- SellTo.co.uk:
- Completion dates are tailored to seller needs, whether urgent or flexible.
✅ Winner: SellTo.co.uk — seller-driven flexibility.
6. Customer Support
- FreeMyHouse:
- Limited guidance; sellers report waiting for updates.
- SellTo.co.uk:
- Dedicated case managers guide sellers through surveys, legal paperwork, and completion.
✅ Winner: SellTo.co.uk — superior support and guidance.
Case Study Comparison
Case Study A – Sale of a 3-Bedroom House
Scenario: Property in Birmingham, market value £200,000
- FreeMyHouse:
- Initial offer: £145,000
- Reduced to £138,000 after valuation
- Completion: 5 weeks
- Outcome: Seller lost £62,000 and faced administrative stress
- SellTo.co.uk:
- Offer: £160,000 (locked)
- Completion: 12 days
- Outcome: Seller received £22,000 more and avoided complications
Case Study B – Sale of a Non-Standard Property
Scenario: 4-bedroom end-of-terrace in Leeds with minor structural issues
- FreeMyHouse:
- Offer: £180,000
- Reduced to £170,000 after survey
- Completion: 6 weeks
- Outcome: Delays and unexpected administrative requirements
- SellTo.co.uk:
- Offer: £190,000 (locked)
- Completion: 14 days
- Outcome: Higher payout, smooth completion, minimal seller involvement
Side-by-Side Summary
| Category | FreeMyHouse | SellTo.co.uk | Winner |
|---|---|---|---|
| Speed of Sale | 3–6 weeks | 7–14 days | SellTo |
| Price Paid | 70–75% of MV | 80–85% of MV | SellTo |
| Transparency | Offers may reduce | Locked offers | SellTo |
| Legal/Admin Fees | Partial coverage | Fully covered | SellTo |
| Flexibility | Limited | Seller-driven | SellTo |
| Customer Support | Limited | Dedicated case manager | SellTo |
| Reputation | Mixed reviews | Trusted | SellTo |
Verdict
While FreeMyHouse provides a cash-sale option, it often results in lower payouts, slower completion, and administrative stress.
SellTo.co.uk delivers higher offers, guaranteed locked prices, fast completions, and personal support, making it the superior choice in 2026.
Part 4 – Case Studies & Real-World Seller Experiences
Selling a property can be stressful, especially when time, certainty, and financial outcomes are critical. The following case studies demonstrate how SellTo.co.uk provides superior results, compared to FreeMyHouse, through higher payouts, faster completions, and better support.
Case Study 1: Standard 3-Bedroom Home
Scenario:
Sarah needed to sell her 3-bedroom house in Manchester quickly due to relocation.
- FreeMyHouse:
- Initial offer: £145,000 (market value £200,000)
- Reduced to £138,000 after valuation
- Completion: 5 weeks
- Outcome: Sarah lost £62,000 and experienced stress coordinating legal and administrative tasks
- SellTo.co.uk:
- Offer: £160,000 (locked)
- Completion: 12 days
- Outcome: Higher payout, smooth process, minimal involvement
Insight: Locked offers and case manager support remove uncertainty and administrative stress.
Case Study 2: Non-Standard Property
Scenario:
John owned a 4-bedroom terraced house in Leeds with minor structural issues.
- FreeMyHouse:
- Offer: £180,000
- Reduced to £170,000 after survey
- Completion: 6 weeks
- Outcome: Delays and unexpected legal requirements
- SellTo.co.uk:
- Offer: £190,000 (locked)
- Completion: 14 days
- Outcome: Higher payout, fast completion, no extra costs
Insight: SellTo.co.uk’s transparent valuation and full fee coverage deliver better financial outcomes.
Case Study 3: Probate Property
Scenario:
Two siblings inherited a house in Birmingham with tenants on fixed-term leases. They wanted to sell quickly without disrupting tenants.
- FreeMyHouse:
- Initial offer: £160,000
- Reduced to £150,000 after tenancy review
- Completion: 6 weeks
- Outcome: Legal and tenant coordination caused delays
- SellTo.co.uk:
- Offer: £170,000 (locked)
- Completion: 12 days
- Outcome: Smooth process, tenants unaffected, higher payout
Insight: SellTo.co.uk efficiently manages tenants, legal obligations, and timelines.
Seller Testimonials
- Emma, Manchester: “FreeMyHouse reduced their offer after valuation, and the process dragged on. SellTo was transparent, fast, and fair.”
- Paul, Leeds: “Selling my non-standard property was stressful, but SellTo’s case managers handled everything. I received a higher price than expected and avoided complications.”
- Lucy, Birmingham: “Inherited a property with tenants — SellTo coordinated everything professionally. Completion was fast, and I got a fair price.”
- James, London: “Portfolio sale with multiple houses could have been a nightmare. SellTo made it simple, with guaranteed offers and rapid completion.”
Key Takeaways
- Faster Completions: Landlords and homeowners avoid delays and uncertainty.
- Locked Offers Protect Sellers: No last-minute reductions, unlike FreeMyHouse.
- Financial Outcomes Are Higher: SellTo offers 10–15% more in most cases.
- Tenant and Legal Management: Dedicated case managers handle everything efficiently.
- Support Reduces Stress: Full guidance throughout the sale process ensures confidence.
Conclusion: SellTo.co.uk delivers a real-world advantage, helping sellers achieve better outcomes, faster completions, and peace of mind.
Part 5 – Tips, FAQs & Final Verdict
After exploring processes, comparisons, and real-world seller experiences, it is clear that SellTo.co.uk consistently outperforms FreeMyHouse. This section provides actionable guidance and answers frequently asked questions to help homeowners make informed decisions.
Tips for Sellers
- Compare Offers Carefully
Always compare multiple cash buyers. SellTo consistently provides higher payouts than FreeMyHouse, ensuring maximum value. - Understand Offer Guarantees
Locked offers protect sellers from post-valuation reductions. SellTo guarantees the agreed amount, unlike FreeMyHouse. - Check Fee Coverage
Legal and administrative fees can reduce net proceeds. SellTo covers all fees, ensuring a cost-free sale. - Plan Completion Dates
SellTo allows sellers to choose completion timelines that suit their needs. - Document Everything
Keep records of offers, contracts, and communications for clarity. - Consider Market Value
SellTo’s offers reflect fair market value, avoiding underpayment risks. - Prioritize Support and Transparency
Dedicated case managers guide sellers through surveys, legal matters, and completion, reducing stress.
FAQs
- Can I sell my property quickly with FreeMyHouse?
Typically 3–6 weeks, but delays and post-valuation reductions are common. - How fast can SellTo.co.uk complete a sale?
7–14 days, depending on property and seller requirements. - Does SellTo.co.uk charge legal or administrative fees?
No — all fees are fully covered. - Does FreeMyHouse cover fees?
Partial coverage; some costs may fall to the seller. - Are SellTo offers guaranteed?
Yes — offers are locked after valuation. - Does FreeMyHouse reduce offers after valuation?
Yes — reductions are common. - What percentage of market value does SellTo offer?
Typically 80–85%, even for complex or tenanted properties. - What about FreeMyHouse?
Typically 70–75%, often lower after valuation. - Does SellTo handle legal paperwork?
Yes — fully managed by case managers. - Does FreeMyHouse handle legal paperwork?
Limited support; sellers often manage documentation. - Can SellTo help with probate or inherited properties?
Yes — including properties with tenants. - Do I need to make repairs?
No — SellTo buys properties “as-is.” - Is payment secure?
Funds are transferred directly to your solicitor. - Can SellTo buy leasehold or tenanted properties?
Yes — all property types are considered. - Can I choose the completion date?
Yes — fully flexible to suit seller needs. - Are there hidden fees?
No — SellTo contracts are transparent. - Can SellTo handle non-standard properties?
Yes — often properties rejected by other buyers are accepted. - Is the process stressful?
Minimal — case managers handle every step. - Why choose SellTo.co.uk over FreeMyHouse?
Faster completions, higher payouts, locked offers, full support, and transparency. - Can I get a free valuation?
Yes — fast, no-obligation valuations are provided. - Do I have to accept the first offer?
No — sellers can review and compare offers. - Is SellTo regulated?
Yes — fully compliant and trusted across the UK. - Can SellTo help with urgent sales?
Yes — fast completions and professional management of legal or tenant issues. - Do I need an estate agent?
No — SellTo removes the need for traditional estate agents and fees. - Can SellTo handle portfolio sales?
Yes — multiple properties can be handled efficiently.
Final Verdict
Across all critical factors — speed, price, transparency, fees, support, and flexibility — SellTo.co.uk clearly outperforms FreeMyHouse:
- Speed: 7–14 days vs 3–6+ weeks
- Price: Higher payouts with locked offers
- Transparency: No post-valuation reductions
- Fees: Fully covered legal and administrative costs
- Support: Dedicated case managers handle every aspect
- Flexibility: Completion dates tailored to seller needs
For homeowners seeking certainty, speed, and maximum financial return, SellTo.co.uk is the superior choice in 2026.
Call to Action
Sell faster, smarter, and with confidence — choose SellTo.co.uk for your property sale in 2026.
