Selling a property in today’s fast-moving market can feel overwhelming, particularly for homeowners who need a quick, reliable, and profitable solution. Companies like GoodMove advertise speed and convenience, but not all services deliver the results sellers truly need. In contrast, SellTo.co.uk has built a reputation for fair offers, transparent processes, and guaranteed completion, ensuring homeowners maximize value while minimizing stress. In this 2026 review, we will take an in-depth look at GoodMove, examine the strengths and limitations of their service, and demonstrate how SellTo consistently provides a faster, more profitable, and more reliable solution for motivated sellers across the UK.
Part 1 – GoodMove Overview (2026 Review)
GoodMove is a UK-based property-buying company that focuses on providing homeowners with a fast and convenient alternative to traditional estate agents. Like many modern cash buyers, GoodMove targets motivated sellers—homeowners who need to sell quickly due to relocation, financial pressure, probate, or other urgent circumstances. While their model appears simple and appealing on the surface, a closer look reveals significant differences when compared to a company like SellTo.co.uk.
Who Are GoodMove?
GoodMove presents itself as a hassle-free solution for homeowners. Their main selling points include:
- Fast cash sales, often within a few weeks
- Elimination of estate agent fees
- Simplified legal and administrative processes
They primarily market to sellers who value speed over maximum profit. By promoting “quick offers” and convenience, GoodMove attracts homeowners in urgent situations.
However, the underlying business model is important to understand: GoodMove, like many cash buyers, purchases properties at a discounted rate. This ensures they can resell to investors for profit. While the speed is real, the financial outcome for the homeowner may be less attractive than alternative options.
How GoodMove’s Business Model Works
- Initial Property Assessment: Sellers submit property details online.
- Cash Offer: GoodMove provides a quick offer, usually lower than market value.
- Property Purchase: Completion is arranged, often within weeks.
Offers from GoodMove typically fall 65–80% of market value, depending on the property’s condition, location, and market demand. This difference ensures GoodMove retains a margin for resale or investor profit.
Key Limitations:
- Offers may be reduced after surveys or legal checks
- Completion timelines can vary due to internal processes or investor involvement
- Limited personal support and guidance for sellers
Strengths of GoodMove
- Speed: Offers a faster alternative to traditional estate agents.
- Convenience: Simplifies the sales process for homeowners under pressure.
- No Estate Agent Fees: Eliminates typical 1–2% commissions.
These features appeal to sellers who need quick results and are willing to sacrifice some profit for certainty.
Weaknesses of GoodMove
- Lower Net Proceeds: Cash offers are typically below market value.
- Potential Delays: Investor reliance can slow completion.
- Limited Support: Sellers often have minimal guidance throughout the process.
- Reduced Transparency: Offers can change after inspections or legal review, creating uncertainty.
How SellTo.co.uk Outperforms
SellTo differentiates itself in multiple ways:
- Higher Offers: SellTo provides fair offers closer to true market value.
- Guaranteed Completion: Completion timelines are flexible but assured.
- Full Support: Dedicated representatives and legal assistance are included.
- Transparent Process: Offers are firm, and sellers always know exactly what they will receive.
Even at this stage, it’s clear that while GoodMove prioritizes speed, SellTo balances speed, fairness, and reliability, giving homeowners a superior selling experience.
Summary
GoodMove is a convenient option for those seeking a fast sale, but the trade-offs are significant: lower net proceeds, potential delays, and limited support. SellTo, in contrast, delivers speed, higher cash returns, full guidance, and certainty, making it the smarter choice for homeowners who want a profitable, stress-free sale in 2026.
Part 2 – The SellTo.co.uk Process (and Why It Outperforms GoodMove)
For homeowners, selling a property isn’t just about speed—it’s about certainty, transparency, and receiving a fair price. While GoodMove advertises fast cash offers, the reality often includes lower net proceeds, delays, and limited guidance. SellTo.co.uk provides a better alternative by combining speed with maximum value and comprehensive support.
Step 1 – Initial Contact and Property Valuation
GoodMove typically provides a headline offer based on basic property information. This initial figure may later be reduced after inspections or legal review, creating uncertainty for the seller.
SellTo starts differently. Sellers provide property details—location, size, condition, and circumstances—and receive a data-backed cash offer. This offer is transparent and firm, so homeowners know exactly what they will receive without unexpected reductions.
- GoodMove: Initial offer may change after inspection
- SellTo: Firm, upfront offer based on true market value
Step 2 – No-Obligation Cash Offer
SellTo provides a no-obligation cash offer that homeowners can review and accept at their convenience. This offer reflects fair market value, providing peace of mind while still enabling a fast sale.
GoodMove also provides cash offers, but these are often lower to protect investor margins and may not reflect true market value.
- GoodMove: Cash offer often 65–80% of market value
- SellTo: Cash offer closer to full market value
Step 3 – Legal Support and Dedicated Guidance
GoodMove offers minimal legal and administrative support, leaving sellers to navigate paperwork and processes with little guidance. This can cause delays and frustration.
SellTo provides dedicated support throughout the process. Legal fees are covered, and each seller has a personal representative to answer questions, explain steps, and ensure smooth progress.
- GoodMove: Limited support, potential delays
- SellTo: Full guidance, legal costs included, step-by-step support
Step 4 – Property Surveys and Inspections
Most property sales require some form of inspection. With GoodMove, the initial offer can be reduced if the survey reveals issues, creating uncertainty.
SellTo ensures transparency. Offers are only adjusted for previously undisclosed, material issues. This means homeowners can trust the initial offer and avoid surprises.
- GoodMove: Offers may drop post-survey
- SellTo: Offers remain firm unless major undisclosed problems are discovered
Step 5 – Completion and Cash Transfer
GoodMove’s completion timeline can vary depending on internal processing or investor availability. Sellers may face delays, sometimes exceeding several weeks.
SellTo guarantees completion on the seller’s preferred timeline, often between 7–28 days. Cash is transferred immediately on completion, giving homeowners certainty and peace of mind.
- GoodMove: Completion 2–6 weeks, dependent on investor
- SellTo: Completion 1–4 weeks, guaranteed and flexible
Practical Comparison
Consider a property valued at £230,000:
| Feature | GoodMove | SellTo.co.uk |
|---|---|---|
| Cash Offer | £150,000–£180,000 | £200,000–£210,000 |
| Completion Time | 2–6 weeks | 1–4 weeks |
| Legal Fees | Possibly charged | Covered by SellTo |
| Hidden Costs | Possible deductions post-inspection | None |
| Seller Support | Minimal | Dedicated, step-by-step |
| Funding Certainty | Investor-dependent | Fully guaranteed |
Even considering speed alone, SellTo consistently provides higher net proceeds, faster completion, and superior guidance.
Why This Matters to Sellers
- Maximized Proceeds: Higher offers mean more money in your pocket.
- Guaranteed Timeline: No last-minute delays or reliance on investors.
- Stress-Free Process: Personal guidance simplifies selling, even in complex situations.
- Transparent and Reliable: Firm offers remove uncertainty and ensure trust.
For sellers, this combination of benefits makes SellTo a smarter, safer, and more profitable alternative to GoodMove.
Part 3 – Detailed Competitor Comparison: GoodMove vs SellTo.co.uk
While speed and convenience are important, savvy homeowners consider net proceeds, certainty, and support when choosing a property buyer. This section compares GoodMove and SellTo.co.uk across multiple factors to show why SellTo consistently provides a superior experience.
1. Cash Offers and Net Proceeds
GoodMove:
- Cash offers typically range 65–80% of market value.
- Offers may decrease after inspections or legal checks, reducing the final amount received.
- The lower offers protect investor margins rather than reflect true property value.
SellTo.co.uk:
- Offers reflect real market value, ensuring sellers maximize proceeds.
- Offers are firm, transparent, and rarely adjusted unless undisclosed issues arise.
Example:
- Property valued at £230,000:
- GoodMove offer: £150,000–£180,000
- SellTo offer: £200,000–£210,000
SellTo clearly delivers a significantly higher net payout for sellers.
2. Speed and Completion
GoodMove:
- Advertises “fast cash sales,” but completion depends on internal processing and investor funding.
- Homeowners may experience delays of 2–6 weeks.
SellTo.co.uk:
- Completion is guaranteed within 7–28 days, tailored to seller needs.
- No reliance on third-party investors ensures reliability and predictability.
Why It Matters:
Sellers with urgent timelines—relocating for work, facing probate deadlines, or under financial pressure—need certainty. SellTo offers both speed and reliability.
3. Fees and Hidden Costs
GoodMove:
- Legal and administrative fees may be passed onto the seller.
- Potential deductions post-inspection can lower proceeds further.
SellTo.co.uk:
- All legal fees are included.
- No hidden costs, giving sellers a clear, stress-free experience.
4. Support and Communication
GoodMove:
- Communication is minimal and transactional.
- Homeowners often need to chase progress updates.
SellTo.co.uk:
- Dedicated representatives guide each seller step-by-step.
- Full support includes valuations, legal assistance, and completion guidance.
Example:
- Selling a probate property: SellTo manages legalities and paperwork, while GoodMove requires the seller to handle most steps.
5. Funding Certainty
GoodMove:
- Relies partially on investor funding.
- Offers may be contingent, creating uncertainty for the seller.
SellTo.co.uk:
- Cash funds are already in place, guaranteeing completion on the agreed date.
6. Practical Comparison Table
| Feature | GoodMove | SellTo.co.uk |
|---|---|---|
| Cash Offer | £150,000–£180,000 | £200,000–£210,000 |
| Completion Time | 2–6 weeks | 1–4 weeks |
| Legal Fees | Sometimes charged | Included |
| Hidden Costs | Possible post-survey deductions | None |
| Seller Support | Minimal | Dedicated, step-by-step |
| Funding Certainty | Investor-dependent | Fully guaranteed |
7. Regional and Property Type Considerations
SellTo.co.uk handles all property types across the UK, including:
- Flats and apartments
- Terraced, semi-detached, and detached houses
- Probate and inherited properties
- Homes requiring repairs or renovation
GoodMove also serves a broad market but may reduce offers on properties with unique circumstances, repairs, or less marketable characteristics. SellTo’s flexibility ensures fairness across property types and regions.
8. Key Takeaways
- Higher Cash Proceeds: SellTo consistently pays more than GoodMove.
- Guaranteed Completion: Timelines are predictable and flexible.
- Comprehensive Support: Sellers receive guidance throughout the process.
- Transparency: No hidden fees or unexpected reductions.
- Property Flexibility: SellTo buys homes in any condition and across all UK regions.
For motivated sellers, these factors make SellTo.co.uk the clearer, safer, and more profitable option compared to GoodMove.
Part 4 – Case Studies and Real-World Seller Experiences
Understanding processes and comparisons is useful, but homeowners often connect most with real-life stories. In this section, we explore several examples of sellers who considered or used GoodMove and SellTo, showing the tangible benefits of choosing SellTo.co.uk.
Case Study 1: Sarah – Selling a City Apartment
Situation:
Sarah owned a two-bedroom apartment in central Birmingham. She needed a quick sale due to a job relocation but also wanted fair compensation.
GoodMove Experience:
- Initial offer: £160,000 for a property valued at £220,000
- Offer reduced to £150,000 after survey
- Completion delayed by 4 weeks due to investor funding
SellTo Experience:
- Offer: £205,000 upfront, transparent and firm
- Legal guidance provided and completion achieved in 12 days
- No deductions or delays
Outcome:
Sarah received £55,000 more and avoided the stress of delays, demonstrating the clear financial and emotional advantage of SellTo.
Case Study 2: The Patel Family – Probate Sale
Situation:
Following the passing of a relative, the Patel family needed to sell a large house to settle the estate. The property required minor renovations.
GoodMove Experience:
- Cash offer: £180,000 for a property valued at £260,000
- Process delayed due to investor requirements
- Family had to manage legal documentation largely on their own
SellTo Experience:
- Offer: £245,000, reflective of market value
- Full legal and administrative support provided
- Completion achieved in less than three weeks
Outcome:
The Patel family avoided delays and stress while securing significantly more money. SellTo managed complex probate issues seamlessly, unlike GoodMove.
Case Study 3: David – Selling Under Financial Pressure
Situation:
David was facing mortgage arrears and needed to sell quickly to avoid foreclosure. His 3-bedroom home had minor repairs needed.
GoodMove Experience:
- Offer: £165,000 for a home valued at £210,000
- Completion delayed over 6 weeks due to investor funding
- Minimal guidance, leaving David uncertain about timelines
SellTo Experience:
- Offer: £200,000 upfront, covering legal fees
- Completion in 14 days, cash transferred immediately
- Step-by-step guidance provided
Outcome:
David avoided foreclosure, received higher proceeds, and had a stress-free process.
Case Study 4: Emma – Downsizing After Divorce
Situation:
Emma needed to sell her 2-bedroom home quickly after divorce to move into a new property.
GoodMove Experience:
- Initial offer below market value
- Completion delayed by 3–4 weeks
- Limited communication created anxiety
SellTo Experience:
- Offer: £175,000
- Completion in 10 days
- Full support provided, ensuring a smooth transition
Outcome:
Emma moved into her new home quickly and with financial security, highlighting the convenience and reliability of SellTo.
Key Lessons from Case Studies
- Higher Net Proceeds: SellTo consistently pays significantly more than GoodMove.
- Faster, Guaranteed Completion: Completion timelines align with seller needs.
- Full Support: Legal and administrative guidance reduces stress.
- Transparency: Firm offers minimize surprises or last-minute reductions.
- Property Flexibility: SellTo buys properties in any condition, including probate or financially pressured homes.
Real-Life Takeaway
Motivated sellers benefit most from a solution that balances speed, certainty, and financial return. While GoodMove emphasizes speed, SellTo provides:
- Higher cash payouts
- Reliable, flexible completion dates
- Full legal and personal support
These advantages make SellTo.co.uk the better choice for homeowners who want a smooth, profitable, and stress-free sale.
Part 5 – Tips for Motivated Sellers, FAQ, and Conclusion
Selling a property can be stressful, especially when time is of the essence. While GoodMove emphasizes speed, homeowners often face lower net proceeds, delays, and limited support. SellTo.co.uk offers a superior, all-in-one solution for motivated sellers who want certainty, transparency, and maximum value.
Practical Tips for Motivated Sellers
- Start Early:
Even if a fast sale is needed, beginning the process early allows for comparison, better offers, and reduced stress. - Prioritize Net Proceeds:
Quick offers that undercut a property’s value can cost homeowners thousands. SellTo maximizes proceeds while still completing sales quickly. - Understand Offers Fully:
Avoid buyers who change offers post-inspection or rely on third-party funding. SellTo provides firm, upfront offers. - Use Dedicated Support:
Legal and administrative assistance is crucial, especially in probate or complex sales. SellTo covers legal costs and guides sellers step-by-step. - Sell Properties As-Is:
Avoid costly repairs. SellTo buys homes in their current condition, saving money and time. - Choose Completion Dates Wisely:
SellTo guarantees completion on the seller’s preferred timeline, unlike GoodMove, which may experience delays.
Frequently Asked Questions (FAQ)
Q1: How quickly can I sell with SellTo?
A: Completion typically occurs within 7–28 days, depending on your requirements.
Q2: Are there hidden fees?
A: No. Legal fees are covered, and cash offers are firm.
Q3: Will the offer change after inspection?
A: Only if undisclosed material issues are found. Otherwise, the offer is guaranteed.
Q4: How does SellTo compare with GoodMove?
A: SellTo consistently delivers higher net proceeds, faster guaranteed completion, and dedicated support.
Q5: Can I sell a property with a short lease?
A: Yes. SellTo handles all lease lengths and complex property situations.
Q6: Is the process stressful?
A: SellTo minimizes stress with step-by-step guidance and dedicated representatives.
Q7: Do I need to make repairs before selling?
A: No. Properties are purchased in their current condition.
Q8: Can I sell multiple properties at once?
A: Yes. SellTo can handle multiple simultaneous sales.
Q9: How is the offer calculated?
A: Based on market value, property condition, and location, ensuring fair pricing.
Q10: Can I choose my completion date?
A: Yes. SellTo is flexible and aligns completion with your personal timeline.
Conclusion: Why SellTo.co.uk is the Smarter Choice
When comparing GoodMove with SellTo.co.uk, the differences are clear:
- Higher Cash Returns: SellTo pays closer to true market value.
- Guaranteed, Fast Completion: Timelines are predictable and flexible.
- Full Support: From valuation to legal completion, sellers receive guidance at every stage.
- Transparency: Firm offers with no hidden fees or last-minute reductions.
- Stress-Free Experience: Clear communication and a structured process reduce anxiety.
SellTo combines speed, certainty, and maximum value, making it the ideal solution for homeowners selling under pressure. Whether facing relocation, probate, financial constraints, or personal circumstances, SellTo.co.uk ensures sellers receive the best outcome with confidence and ease.
In 2026, SellTo.co.uk remains the preferred choice for motivated sellers seeking a fast, profitable, and stress-free property sale.
