36 Questions to Ask Estate Agents when Selling

Selling a property is one of the most significant financial transactions you can undertake. Choosing the right estate agent is crucial to ensure a smooth process and achieve the best possible price for your home. Asking the right questions can help you select an estate agent who will effectively market your property, manage the sales process efficiently, and negotiate the best deal. This guide provides a detailed overview of the essential questions to ask estate agents when selling your home in the UK.

Understanding the Estate Agent’s Experience and Expertise

1. How long have you been an estate agent?

Understanding the estate agent’s experience can give you an idea of their knowledge and expertise in the industry. An agent with several years of experience is likely to have a deeper understanding of the market and a more extensive network.

2. How many properties have you sold in this area?

Local knowledge is crucial in property sales. An agent with a strong track record in your area will be familiar with local market trends, property values, and buyer preferences. They will also have a network of potential buyers looking specifically in your location.

3. Can you provide references or testimonials from past clients?

References and testimonials can provide insights into the agent’s reliability, professionalism, and success rate. Speaking to past clients can also give you a better understanding of what to expect from the agent.

Evaluating the Marketing Strategy

4. How will you market my property?

A comprehensive marketing strategy is essential for attracting potential buyers. Ask about the agent’s plans for online listings, social media promotion, print advertising, and any other marketing channels they use.

5. What online property portals will my home be listed on?

Online visibility is crucial in today’s digital age. Ensure your property will be listed on major property portals like Rightmove, Zoopla, and OnTheMarket, which are popular among UK buyers.

6. Will you provide professional photography and virtual tours?

High-quality images and virtual tours can significantly enhance the appeal of your property. Professional photography and virtual tours help to showcase your home’s best features and can attract more potential buyers.

7. How will you handle viewings?

Understanding how viewings will be managed is important. Ask if the agent will accompany all viewings and how they will schedule these to ensure maximum convenience and exposure.

Pricing Strategy and Valuation

8. How will you determine the asking price for my property?

The asking price is critical to attracting buyers and achieving a successful sale. Ask the agent to explain their valuation process, including how they assess market conditions, recent sales data, and property features.

9. Can you provide a comparative market analysis?

A comparative market analysis (CMA) compares your property with similar recently sold properties in the area. This analysis helps ensure your asking price is competitive and realistic.

10. What is your track record for achieving the asking price?

An agent’s success rate in achieving the asking price can indicate their negotiation skills and understanding of the market. Ask for statistics or examples of their recent sales.

Fees and Contract Terms

11. What are your fees and commission rates?

Understanding the costs involved is crucial. Ask for a clear breakdown of the agent’s fees and commission rates, and ensure there are no hidden charges.

12. Are your fees negotiable?

Some agents may be willing to negotiate their fees, especially if your property is likely to sell quickly or if they are keen to secure your listing.

13. What is included in your fee?

Ensure you know exactly what services are covered by the agent’s fee. This might include marketing costs, photography, and administrative support.

14. What is the length of the contract?

Ask about the length of the contract and any terms for termination. It’s important to understand your commitment and what happens if you are not satisfied with the agent’s performance.

15. Are there any additional costs?

Inquire about any potential additional costs, such as fees for photography, advertising, or property staging. Knowing all potential expenses upfront helps avoid surprises later.

Communication and Support

16. How often will you update me on the progress?

Regular updates are essential to keep you informed about the progress of your sale. Ask how often you can expect updates and through which channels (e.g., phone, email, in-person meetings).

17. Who will be my main point of contact?

Knowing who will handle your sale can provide peace of mind. Ensure you have a dedicated point of contact who is readily available to answer your questions and address any concerns.

18. How do you handle offers and negotiations?

Understanding the agent’s approach to handling offers and negotiations can give you confidence in their ability to secure the best deal. Ask about their negotiation strategy and how they will communicate offers to you.

Assessing the Agent’s Market Reach and Network

19. How do you attract buyers to your agency?

An agent’s ability to attract buyers can significantly impact your property’s visibility. Ask about their marketing strategies, online presence, and any special measures they take to attract potential buyers.

20. Do you have a database of potential buyers?

A database of potential buyers can be a valuable resource. Agents with an extensive buyer database can often match properties with interested parties quickly, potentially speeding up the sale process.

21. How do you vet potential buyers?

Ensuring that potential buyers are serious and financially capable is important. Ask about the agent’s process for vetting buyers, including pre-qualification for mortgages and proof of funds.

Handling the Sales Process

22. How do you manage the sales process from start to finish?

Understanding the agent’s approach to managing the entire sales process can help you gauge their efficiency and effectiveness. Ask about their role in coordinating viewings, handling offers, negotiating terms, and managing the closing process.

23. How do you handle potential issues or delays?

The sales process can encounter various challenges. Ask how the agent handles potential issues or delays, such as problems uncovered during inspections, financing issues, or chain complications.

24. What support do you offer after an offer is accepted?

The period between offer acceptance and completion can be stressful. Ask about the support the agent provides during this time, including communication with solicitors, buyers, and other parties involved in the transaction.

Evaluating the Agent’s Transparency and Honesty

25. What are the current market conditions in this area?

An honest assessment of current market conditions can help set realistic expectations. Ask the agent for their insights on local market trends, average time on the market for similar properties, and any factors that could impact your sale.

26. Are there any potential challenges in selling my property?

An experienced agent should be able to identify any potential challenges specific to your property and advise on how to address them. This could include issues like property condition, location, or market demand.

27. What can I do to make my property more appealing to buyers?

Ask for the agent’s advice on improvements or changes that could enhance your property’s appeal. This might include simple fixes like decluttering, staging, or minor repairs.

Agent’s Performance Metrics

28. What is your average time to sell a property?

The average time to sell can indicate the agent’s efficiency. Compare this with the average for your area to assess the agent’s performance.

29. What percentage of your listings go under offer?

This metric can give you an idea of the agent’s success rate in generating offers. A high percentage indicates effective marketing and pricing strategies.

30. How many properties are you currently handling?

An agent with too many properties may struggle to give your sale the attention it deserves. Conversely, an agent with very few listings might not have a strong market presence. Finding a balance is key.

Legal and Compliance Aspects

31. Are you a member of a professional body?

Membership in professional bodies like the National Association of Estate Agents (NAEA) or the Royal Institution of Chartered Surveyors (RICS) indicates adherence to industry standards and ethical practices.

32. Do you adhere to the Property Ombudsman Scheme?

The Property Ombudsman Scheme provides a dispute resolution service for consumers and ensures agents follow a code of practice. Membership is a sign of commitment to professional standards.

33. What measures do you take to comply with anti-money laundering regulations?

Estate agents must comply with anti-money laundering regulations. Ask about their procedures for verifying the identity of buyers and sellers to ensure compliance with these laws.

Additional Services and Support

34. Do you offer property staging services?

Staging can significantly enhance a property’s appeal. Ask if the agent offers staging services or can recommend reputable providers.

35. Can you recommend reliable solicitors and surveyors?

An agent with a network of reliable professionals can simplify the sales process. Recommendations for solicitors, surveyors, and other service providers can be valuable.

36. Do you offer advice on buying a new property?

If you’re selling and buying simultaneously, ask if the agent offers services or advice to assist with your next purchase.


Choosing the right estate agent is a crucial step in the home selling process. By asking these comprehensive questions, you can gain a deeper understanding of the agent’s experience, expertise, and approach to selling properties. This information will help you make an informed decision and ensure that you select an agent who is best equipped to sell your home efficiently and at the best possible price.

Remember that a good estate agent should be transparent, knowledgeable, and supportive throughout the entire process. They should provide clear and honest answers to all your questions, instilling confidence in their ability to handle your property sale effectively. By prioritizing these qualities and asking the right questions, you can navigate the home selling process with greater ease and success.

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